The event directly supports early-childhood health and nutrition efforts, from physical education programs to family food shelves. Last year, the event raised more than $10,000, funding programs that aided thousands of youth from birth to age 6.We're a competitive bunch, so we think this year we can collectively lift more weight and raise more money. Want to help us?It's just $9.99 to get in the gate. From there, you can make pledges on your favorite athlete and increase your donation based on the weight they lift. Together, we all get stronger.